Marketing
A key GM Moving ambition is to deliver communications that drive culture change, system change, and behaviour change, engaging and resonating with system-wide and community audiences through positive narrative, imagery, language and stories of change.
The way we communicate about movement, physical activity and sport is critical to culture change, system change, and behaviour change.
There are many barriers to an active lifestyle: convenience food, sedentary jobs, and the types of transport on offer are all designed to limit our movement.
When this is the case it is not fair to blame individuals for being inactive. We all have a role to play in building movement back into daily life.
Our marketing insight research told us that inactive people fondly remember a time when they were active, but lifestyle transitions and the systems that surrounds us get in the way and discourage us.
There is no silver bullet when it comes to supporting people to be more active. But that does not mean we should give up hope.
Good, consistent, and repeated simple marketing content about the ways people can build more activity into their everyday life with messages about the benefits of moving more can help to nudge people away from the sofa to lead happier and healthier lives.
Support for your marketing
Resource Hub: The Greater Manchester Resource Hub allows you to freely access all of our campaign assets and stock imagery for use to promote physical activity and sport across Greater Manchester. You can register for free here, and start using these resources immediately to enhance and improve your marketing. You can also add your own resources (if you have permissions for them to be used by anyone) so that others may use.
Be part of GM Moving website: There are also opportunities for you to promote your news, jobs, and case studies on the Greater Manchester Moving website. Click here to upload your jobs and click here to upload any news and case studies. GM Moving is all of us so if you’re working to get people moving in GM, we want to feature your work.
Campaign and Events Calendar: Access our campaigns and events calendar here to learn more about what’s coming up locally and nationally. If you would like any of your campaigns or events adding to this calendar please email marketing@gmmoving.co.uk.
Marketing and comms colleagues: If you work in marketing or comms within GM we would love to work with you and connect you with others. We can add you to our marketing and comms colleagues mailing list so that you receive monthly updates about the work (in GM and nationally) and invites to our meetings. Please email marketing@gmmoving.co.uk with your full name, job role, organisation.
Inclusive and accessible communications: Ensuring your marketing is inclusive and accessible is vital to reach everyone in GM. Activity Alliance has many resources to support you to make your communications are inclusive – watch the video (below) and find out more here.
Further details please contact
- Karen Broomhead
- marketing@gmmoving.co.uk
- 07740 883 083
Campaigns in Greater Manchester
Active Soles
Active Soles is a movement which gives everyone the freedom to wear shoes to work that they’re more able to move in.
Flat, comfortable shoes or trainers enable and encourage people to move more, and moving more makes us more productive at work and less likely to take time off sick. We can all do great work in our #ActiveSoles.
Strength-based physical activity – #StrongEnough
GM Moving and Dr Ashley Gluchowski (University Fellow at University of Salford) investigated the most effective ways to communicate the need to complete strength-based physical activity with adults aged 40-60.
It is hoped that by developing relevant, clear, and consistent strength-based physical activity messaging, we can increase the number of people completing this element of the Chief
Medical Officers’ guidelines.
Success would see more communications and marketing that positively influences awareness, informs people on guideline targets, signposts to opportunities, provides inspiration and
motivation, impacts attitudes and social norms, and increases desirable health behaviours.
- Read the messaging guidelines for strength-based physical activity
- Read the research report which informed the guidance.
Learn more about this work via our recorded webinar:
GM Walking Festival
Aligning with May’s National Walking Month, The GM Walking Festival is a celebration of walking and wheeling and an opportunity for everyone to join in with a programme of free, organised group walks across Greater Manchester.
The month-long programme of activities is organised and shaped by local people and organisations to spread the joy of walking and connect people to each other and local places.
National Campaigns
Sport England
- This Girl Can: In 2015 Sport England launched their This Girl Can campaign to break down the barriers women and girls face with regards to being active. If you haven’t already registered as a supporter to access all the free campaign resources, you can do so here.
- We are Undefeatable: In September 2019, Sport England in combination with The Richmond Group of Charities, launched this campaign to target those with a long-term health condition to help them find ways to move more in a way that suits them. You can access free campaign resources by registering as a supporter here.