It is easy for messages to get lost in translation when talking about physical activity. There are several barriers to being heard and understood, and a few opportunities to seize. We have listed four common challenges when communicating about physical activity and below we have listed research-based recommendations.
Challenge 1: The public has a narrow understanding of physical activity as vigorous exercise.
Be explicit that physical activity includes different types of activities at varying levels of intensity, not just cardio workouts, and that it can be a part of people’s daily routines.