Karen Broomhead

 Job role: I lead the marketing and communications for GM Moving, focusing on how we connect with our various audiences. Working closely with the marketing team, my role is to make sure our brand is strong, recognisable and genuinely useful to the people we work with. A big part of what I do is helping ensure physical activity has a clear and consistent voice across Greater Manchester – so its value is understood and visible.

I also support colleagues across the organisation to bring their work to life through marketing and storytelling. That means setting the overall direction for our marketing priorities, leading the team day-to-day, and shaping plans that help us communicate effectively both locally and nationally.

I’m particularly interested in finding opportunities to showcase what’s happening across Greater Manchester, connecting people and ideas, and sharing learning in a way that others can build on.

Date joined: June 2009

Professional background: After graduating with a degree in Maths and Business, I wasn’t quite sure what I wanted to do next. I’ve always had a love of sport, so I was encouraged to volunteer at GreaterSport to explore whether it could turn into a career in something I was passionate about.

It didn’t take long for me to realise that marketing was the direction I wanted to take, and I haven’t looked back since. I’ve since gone on to complete my Level 6 CIM, which helped shape my approach and build my confidence in the role.

What type of movement brings you joy?

As a mum of two young children, I love nothing more than getting outside for a wander with friends and family – ideally on a dry day! I also really enjoy gym classes and swimming.