Sport England is embarking on a project to help clubs and other frontline sports and physical activity groups understand and use digital marketing better. The project aims to help organisations recovering from Covid-19 re-engage their participants and bring in new ones, therefore boosting income, activity levels and community engagement. It will include developing skills to use local knowledge to help shape marketing plans and effectively engage with target audiences.
To help shape this project Sport England wants to know more about how important digital marketing is for your club or group, how you currently use it, how confident you are and how you would like to take part in training and support events/sessions.
The project aims to launch in Summer 2021 so there will be more information to follow as to how you can take part.
Next week (w/c 25th Oct) GreaterSport are having a focus through their comms on GM workplace wellbeing and movement’s role within that and are encouraging partners to join them.
To help reduce the negative impact of COVID-19 and the widening of the inequalities on active lives Sport England announced The Tackling Inequalities Fund in June 2020.