The way we market and communicate about movement, physical activity and sport is critical to culture change, system change, and behaviour change.
There are many barriers to an active lifestyle, convenience food, sedentary jobs, and the types of transport on offer are all designed to limit our movement.
When this is the case it is not fair to blame individuals for being inactive.
Our marketing insight research told us that inactive people fondly remember a time when they were active, but lifestyle transitions and the systems that surrounds us get in the way and discourage us.
There is no silver bullet when it comes to supporting people to be more active. But that does not mean we should give up hope.
Good, consistent, and repeated simple marketing content about the ways people can build more activity into their everyday life with messages about the benefits of moving more can help to nudge people away from the sofa to lead happier and healthier lives.
Resource Hub: The Greater Manchester Resource Hub allows you to freely access all of our campaign assets and stock imagery for use to promote physical activity and sport across Greater Manchester. You can register for free here, and start using these resources immediately to enhance and improve your marketing. You can also add your own resources (if you have permissions for them to be used by anyone) so that others may use.
Be part of GM Moving website: There are also opportunities for you to promote your news, jobs, and case studies on the Greater Manchester Moving website. Click here to upload your jobs and click here to upload any news and case studies. GM Moving is all of us so if you're working to get people moving in GM, we want to feature your work.
Campaign and Events Calendar: Access our campaigns and events calendar here to learn more about what's coming up locally and nationally. If you would like any of your campaigns or events adding to this calendar please email [email protected].
Monthly Marketing Update: If you work in marketing within GM Moving and don’t receive a monthly marketing update, please email [email protected] with your full name, job role, organisation and request to be added to the monthly marketing update.
Inclusive and accessible communications
Ensuring your marketing is inclusive and accessible is vital to reach everyone in GM. Activity Alliance has many resources to support you to make your communications are inclusive - watch the video (right) and find out more here.
Starring people from six of the 10 Greater Manchester boroughs, the 'Keep Moving' campaign launched in September 2021 as the region returns to routine after the summer break and the lifting of lockdown restrictions.
Keep Moving shows people how simple it can be to find a few minutes here and there to build movement into regular daily activities.
Whether it's making a brew or cooking up a storm in the kitchen, the campaign aims to show how easy it is to find 30 minutes to move more.
The campaign’s central message is that moving more doesn’t have to be chore and can be slotted into everyday activities.
Thirty minutes a day can be fun, social and bring loads of benefits, like feeling happier, more confident and sleeping well, as well as helping towards long-term health.
Active Soles is a movement which gives everyone the freedom to wear shoes to work that they're more able to move in.
Flat, comfortable shoes or trainers enable and encourage people to move more, and moving more makes us more productive at work and less likely to take time off sick. We can all do great work in our #ActiveSoles.
The Greater Manchester Way campaign aims to inspire people to consider walking in their everyday lives.
It’s about helping people to connect with the idea that walking has a lot more to offer, and highlights the multitude of benefits that walking can bring.
By showing the real reasons people walk, and what they get from it, we want to help people to help people to choose to be more active.
The Greater Manchester Way embodies a pioneering spirit.
There are so many different ways to walk in Greater Manchester, but we want everyone to find their own way, and see where it can take them. Resources available to help you include:
Locally, you'll find Let's Keep Bolton Moving which is supporting and encouraging the people of Bolton to positively change their lives through the five ways to wellbeing - Connect, Be Active, Take Notice, Keep Learning and Giving.
Better Health - Get Active: No matter how much you do, physical activity is good for your body and mind. See their tools, tips and special offers to move more every day.
Every Mind Matters: There is substantial evidence that having a lack of social connections significantly increases the risk of premature mortality. More on Every Mind Matters. The Mental Health Foundation’s Mental Health Awareness Week runs throughout May.
10-minute Shakeup: Better Health and Disney’s 10 Minute Shakeup campaign helps get kids active throughout the holidays. Using some of their favourite characters from Disney’s Encanto and Frozen, Disney and Pixar’s Lightyear and Marvel’s The Avengers, they will be inspired to be more active. More information here.
In addition to Sport England's We are Undefeatable campaign (see above), some charities have their own physical activity and movement-related resources which are designed for specific health conditions. See details below.
Being active with Parkinson's can help improve a person's mental and physical wellbeing as well as your balance, strength and coordination.
Head to the Parkinson's UK website for resources, activities near you, grants for providers, YouTube playlists and more.
For most people with a long term health condition or impairment, swimming and aquatic activity is excellent for health. It is safer to be active than to be inactive.
Head to the swimming.org for handouts, advice, fact sheets, posters and more professional resources.