GM Moving’s goal is for 75% of the population of Greater Manchester to be active by 2025. In order to do this it is developing a behaviour change campaign to encourage inactive residents to increase their activity levels.
While aiming to target the inactive population overall, the campaign is particularly aimed at three specific groups who are less likely to be active: workless individuals, people with a long term health condition and young people.
A research partner, Britain Thinks, was commissioned to deliver an extensive programme of research with residents of Greater Manchester in order to inform the design of the behaviour change campaign. This report is a summary of the findings of the research and our recommended guidelines for a campaign aimed at increasing activity levels among residents in the Greater Manchester area.
A link to this report can be found below.
Next week (w/c 25th Oct) GreaterSport are having a focus through their comms on GM workplace wellbeing and movement’s role within that and are encouraging partners to join them.
To help reduce the negative impact of COVID-19 and the widening of the inequalities on active lives Sport England announced The Tackling Inequalities Fund in June 2020.