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By GreaterSport | 21 March 2019 | TAGS: Local Pilot, Research and learning

Greater Manchester was selected as one of 12 Local Delivery Pilots by Sport England. The Pilot requires a particular focus on three specific target audiences:

• Those aged 5-19 in out-of-school settings

• People out of work or those at risk of becoming out of work

• Those aged 40-60 with, or at risk of, long term health conditions

GM Moving’s overall objectives are to develop a behaviour change campaign that will encourage the less active pilot group population of Greater Manchester to move more every day and the interim findings from research that has been undertaken to inform the development of a marketing campaign to support the objectives is available now:

The research provides a review of the evidence base of existing health and activity behaviour change campaigns, potential language and channels to test in later phases, an early indication of the shape and context of the narrative, guidance on what does and doesn’t work and insight into language and responses to the asks of the campaign.

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